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Cereals: These are Mealia, Richfil, Grand Brabusco and Grand
Maize Flour.
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Edible Oils: Grand Pure Groundnut Oil, Grand Pure
Soya Oil, and Desire Vegetable Oil.
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Feed: Vital Feed (Poultry),
Vital Fish Feed, Vital Feed (Special), Turkey, Cattle, etc.
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Feed
Inputs: Vital Premix and Vital Inputs (Soya and Groundnut Cake),
Vital Concentrate.
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Production of industrial raw materials for
brewing and paint industries. These include grits and oils.
GCOML’s communication campaigns are generally a mix of the
electronic and print media, and also include billboards, posters
and handbills. GCOML also produces relevant point-of-sale materials
to further complement these campaigns.
The campaigns are premised on several media vehicles, combining
promotional activities, events marketing and advertising, in a tactical
mix to achieve strategic objectives.
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Premium/Quality
brands
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Competent Technical/Production/Marketing & Customer Service
staff.
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Active Industrial Customer base.
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Proximity to source of raw
materials.
The Advertising messages for Grand products reveal the inherent, distinctive
quality of the products.
The pay-off messages for each of these products are reproduced below:
Grand Groundnut Oil: “For that irresistible aroma”
Grand Soya Oil: “The healthy choice”
Mealia: “Your everyday energy food”
Richfil: “So enriching, so fulfilling”
Vital Feed: “Farmers' vital choice for better profit”
Vital Input: “Minimum input, maximum output”
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Subsidiary of UACN Plc 
