Our Products

GCOML produces and markets excellent consumer food products for everyday living and nourishment. These food products are in the following categories:

1. Cereals: These are Mealia, Richfil, Grand Brabusco and Grand Maize Flour.

2. Edible Oils: Grand Pure Groundnut Oil, Grand Pure Soya Oil, and Desire Vegetable Oil.

3. Feed: Vital Feed (Poultry), Vital Fish Feed, Vital Feed (Special), Turkey, Cattle, etc.

4. Feed Inputs: Vital Premix and Vital Inputs (Soya and Groundnut Cake), Vital Concentrate.

5. Production of industrial raw materials for brewing and paint industries. These include grits and oils.

GCOML deploys substantial investments always, to better understand and service its markets and consumers. There is greater premium on several schemes that are specifically aimed at guaranteeing customers' satisfaction, by obtaining and acting on feedback generated regularly, thereby improving the customer relations network.

MARKETING ACTIVITIES

GCOML’s communication campaigns are generally a mix of the electronic and print media, and also include billboards, posters and handbills. GCOML also produces relevant point-of-sale materials to further complement these campaigns.

The campaigns are premised on several media vehicles, combining promotional activities, events marketing and advertising, in a tactical mix to achieve strategic objectives.

KEY STRENGTHS OF GCOML

• Premium/Quality brands

• Competent Technical/Production/Marketing & Customer Service staff.

• Active Industrial Customer base.

• Proximity to source of raw materials.

ADVERTISING MESSAGES
The Advertising messages for Grand products reveal the inherent, distinctive quality of the products.
The pay-off messages for each of these products are reproduced below:

Grand Groundnut Oil: “For that irresistible aroma”
Grand Soya Oil: “The healthy choice”
Mealia: “Your everyday energy food”
Richfil: “So enriching, so fulfilling”
Vital Feed: “Farmers' vital choice for better profit”
Vital Input: “Minimum input, maximum output”